We help companies digitally transform in a straightforward and pragmatic way, with a minimum of buzzwords.

This isn't rocket-science (even when it is).

Ben johnson

Founder and CEO of bml digital

Our Team

Ben Johnson

Founder, Technical Strategy, Delivery

Ben has been delivering enterprise technology and transformation for a couple of decades with household names ranging from Diageo, Epson, Bupa and BNP Paribas to, most recently, Royal Mail, where he was Digital Director. Ensuring engineering quality is at the core, he has delivered everything from high-volume e-Commerce sites, enterprise back-office systems, mobile apps to cloud and large-scale digital and Agile transformations.

Niamh Shaw

Strategy & Sustainability

Niamh Shaw is an Irish communicator, writer and explorer of space activities. As adviser and strategist on sustainability, Niamh uses the perspective of space to consider smarter and more sustainable alternatives for all Earth citizens. Working across many platforms, her work focusses on sharing the 'bigger perspective' of space to envisage a healthier, fairer and more equal, sustainable planet. She has spoken at prominent events including the Irish Presidents residence Áras an Uachtaráin on International Women's Day 2019, the Department of Foreign Affairs, Dublin on St Brigids Day 2020, WIRED Live UK, NASA Johnson Space Centre (USA), TEDxUCD and New Scientist (UK). She recently published her first book 'Dream Big- an Irishwoman's Space Odyssey' with Mercier Press and writes regularly for BBC’s Sky at Night magazine. Niamh continues to work on her project 'Walking Slowly to Space', a global walking project to meet & chat with diverse communities, to share & exchange ideas about science, space and the wider message of a safer, healthier & fairer planet for all.

Skye Nguyen

Growth Strategist

Skye Nguyen is a growth strategist at some of the most impactful & disruptive start-ups and unicorns in the world. A scholar in sustainable business and leadership awarded by the UK and Swedish governments, Skye combines her academic background with excellent business acumen to help purpose-driven companies and organisations define growth strategy, scale their operations, impact, and profit with speed and precision. She has been involved in the growth journey of global, private-equity-funded companies, VC-funded start-ups and unicorns ($10mil to $10billion plus valuation, e.g. Remote Year, SuperAwesome, GoJek) in multiple industries and consulted organisations such as the World Wide Fund for Nature (WWF) on growth strategy and operations.

Jaco Vermeulen


A business driven and commercially minded digital-native; focused on practical technology strategy, management and delivery of products that enable organisations to thrive in the digital era.

Armed with a foundation in marketing and customer management, coupled with hands-on experience across technology and methods to achieve business outcomes; has led the delivery of digital programmes of portfolio products and solutions, and led appropriate change implementation and technology investments.

Anil Ootam

Transformation and Digital Strategy Design and Delivery

Anil has 20+ years experience successfully delivering business and technology transformation.

He helps businesses to deliver on their goals, focussing on the needs of their users to provide user centric solutions and capabilities.

He is a change advocate who embraces new ideas and technologies. He uses this as the foundation to enable businesses to provide their services online and to implement iterative and incremental ways of thinking and working through Agile transformation.

He has worked in the private sector for a number of FTSE 100 companies including Aviva, Lloyds Banking and Sky and also within the public sector including Transport for London, The Mayor of London and The Home Office.

Morgan Segal

Retail & Supply Chain Strategy

Morgan has a couple of decades experience in senior management positions in LA, New York and London. From large scale retailers including Banana Republic, La Perla and Thomas Pink to high-end boutique offerings such as Catherine Malandrino and Calypso, she brings extensive knowledge, processes and skills to bear on every project.

Justine Butler

Executive Assistant

Justine has been working with Global Senior Directors, and their world-wide Leadership Teams for over two decades delivering administration and project support   A confident, articulate communicator, Justine is the metaphorical glue’ that seamlessly joins everything together. She sees each day as a challenge and works diligentlybehind the scenes to always make it happen.

Duncan Prior

Senior Consultant

Duncan has been leading the development of predictive analytics products for the insurance industry at LexisNexis Risk Solutions. His background is in solution consulting with IBM and rapid application development pioneers, Cambridge Technology Partners. Switching to industry he built technology partnerships as an IT director with companies such as Kainos, Oracle and Experian to deliver innovation for organisations in Education and Investment Management and supported the associated change.

Matt Fearon

Senior Consultant

Highly commercial, results and relationship driven professional with extensive experience of construction, retail, & recruitment industries. Delivering digital solutions to enable business transformation and product development.

Rob Healey


Rob has over 15 years experience working at some of the UK’s largest financial services companies. He is an expert in risk and control management. His career has largely been focused on the independent oversight of strategic projects. This included working with programme directors to plan and execute insightful internal audit reviews. These typically focused on ensuring business benefits of major investments could be realised and providing independent assurance to Board Audit Committees that project risks were being controlled. Rob has also worked in a risk partnering capacity, helping central transformation teams establish repeatable tools and techniques for project risk management and educating business leaders on how to assess cultural readiness for new ways of working. Most recently, Rob has been using Lean principles to help document, assess and redesign business critical processes. These reviews were risk led; understanding how key processes supported business outcomes; and ensured that controls were pragmatic and appropriate. Where they were found to be lacking, he worked with business leaders to remove or refocus, improving efficiency, removing waste and allowing business to succeed.

Daniel Krupnik

Transformation and Digital Strategy Design and Delivery

Daniel is a Transformation and Digital Strategy Design and Delivery leader, delivering large scale, diversified projects with extensive international experience the past two decades, covering significant change in technology, compliance, and merger & acquisition delivery for companies worldwide. 

Recent engagements include Jewson/Saint Gobain, Wowcher, Living Social, Chekatrade, Playtech, American Airlines, Badoo, Game Retail, Coral,  Ladbrokes and Française des Jeux (France's national lottery). 

Daniel has a passion for leading mission-critical change in complex environments while maintaining a hands-on approach from initial strategy inception to final delivery.

Hadrian Casely

Data & Integration Architect

Hadrian thrives on leading IT functions through their journey of tech modernisation.

His leadership experience with high street brands such as M&S (Head of Strategy and Architecture), and strong digital consultancy track record (Mercedes, Vituality Health, DEFRA, Saint Gobain)  

Hadrian is best placed to advise CTOs on tech choice, the competencies and delivery products to embrace new technology maturing to a digital first culture.

Cloud, Big Data, Headless eCom (API, microservices, EDA) are a subset of the strategic themes for which Hadrian has initiated and delivered new technologies and frameworks with a focus on optimising investment in technology.

Kate Fisher

UX Consultant

A creative problem solver at heart, I thrive in the pursuit of finding creative solutions to real world challenges. I have the ability to head up and motivate a team as well as the self discipline to work autonomously driving design, research all the way through to delivery.

Great product design comes from asking the right questions, listening to the answers, and testing hypotheses; transparency is vital.

Salim Sheikh

Technology Strategy & Business Integration

Salim typically engages as an interim CIO / CTO / “Head of Strategy & Architecture’. He has 20+ years of experience  delivering Greenfield, Digital, and Technology-enabled business transformation programmes working closely with Procurement, Finance, HR and other business functions in multi-disciplinary and multi-cultural environments across UK (BP, ASDA, Virgin Atlantic), Turkey (HSBC), UAE (Emaar Properties) and Europe (ABB, Roche, Novartis).Salim's approach leverages Business/Enterprise Architecture practices to manage people, process, technology priorities for total business integration. He is an alumni member of CIO Academy (Oxford University) and an evangelist with links to global thought leaders who actively influence emerging trends such as AI, ML, RPA and "the Future of Work".

Micheal Stephenson

Cloud & Integration Architect

Mike is a specialist in the application of Microsoft cloud technologies to solve real world business problems.

Mike has over 10 years’ experience of architecting and leading the implementation of solutions with Microsoft Azure. He has led the cloud adoption at several early adoption customers in their sectors both in the UK and overseas. In addition to helping companies adopt new technologies Mike also has helped customers to develop their teams to best leverage their technology investments.

Mike is heavily involved in IT community activities such as Integration Monday, a weekly global webinar on Microsoft cloud technologies and the Integration Playbook which helps advise customers on Microsoft technology strategies and guidance on how to effectively implement integration technology.

Richard Kirkby

Technology & Business Strategy

Richard has over twenty years of technology and I.T. leadership experience and now engages as a fractional or interim CTO / IT Director. Working on all aspects of technological leadership, including project management, digital transformation, application development, vendor management and as a security and compliance lead.  Richard has delivered numerous I.T. change projects, process automation and platform implementations / migrations. Richard also has considerable data and reporting experience working with global brands such as Ford Motor Company and DAF trucks delivering data visualization platforms, ensuring data security and compliance.

Will Rowan

Transformation Expert

Will leads teams to design and deliver digital services that transform the digital experience for users inside and outside an organisation. A seasoned product & service owner with a background in direct & digital marketing, Will's approach is agile and user-centred, thriving on understanding user needs, the technical context, and the organisation's capabilities. He has wide experience in start-ups, retail financial services and central government.

Advisory Board

Jonathan Midgley

Advisory Board

A developer by trade, Jonathan sold his first apps in his teens has gone on to lead teams of over 350 for a list that includes Zurich, UBS, , Go Compare, Standard Life, Barclays Bank, RBS, Royal Skandia, CACI, Euro Money PLC and most recently at Trainline. Despite his recent strategic focus Jonathan has remained resolutely hands-on and still loves to hack code, and his experience covers business start-up and change, large scale rapid application development across multiple stacks and geographies, offshoring, UX and UI design, commence at scale, global infrastructure, and operational support; all across multiple sectors and geographies.

Chris Coulter

Advisory Board

Chris is a founding partner of the London office of international law firm Cooley. He has 25+ years’ experience advising clients on a range of commercial, technology, data and IP issues, and has extensive experience of large-scale technology and digital transformation projects, often with a cross-border component.
Chris’ clients range from early-stage businesses through to established, international companies. Recent experience includes advising Odeon UCI on its groundbreaking conversion to digital across Europe, NFU Mutual Insurance on multiple outsourcing and technology procurement projects, Swiftkey in connection with its sale to Microsoft, and SoftBank in connection with the $502 million funding in Improbable.

Stephanie Cocagne

Advisory Board

Stephanie left France as a student and built herself a career in Investment Banking, particularly in Front Office Technology in London and New York.  She has worked for the top tier banks such as Deutsche Bank, Barclays, JP Morgan and is now an Executive Director in the COO office of UBS back in London.  Her experience ranges in delivering: large global scale transformation programmes impacting 400+ Front to Back applications, regulatory initiatives that would prevent the banks from trading if failed to deliver on time and managed to drive Agile transformation while implementing a new strategic cash management platform for a leading bank.

Click the numbers to learn more about our people!


Go to market

We have a wide network built up through many years of experience that allows us to reach multiple high-quality candidates rapidly. And while we may worked with some of them before and know they're excellent, we still go through the same vetting to make sure they're a perfect fit.


cv screening panel

Traditionally, CVs get vetted by an individual before proceeding (or not) to the rest of the process. We're keen to have a consistency of approach and be objective rather than subjective. Having a small team regularly review all CVs together allows for a much clearer consistency of selection.


Telephone interview

This is an initial short call, 15-30 mins, to explain the roll in a bit more detail, give an overview of the company, projects and clients that the role will likely be involved with to ensure the candidate is keen to progress through the rest of the process.


Technical test

We don't want the process to overly onerous, but we do need to validate that potential team members have sufficient exposure to enterprise best practices and patterns. This short test enables us to assess very quickly if the candidate applies this knowledge and experience as standard.


personality test

BML is all about building a culture of excellence that not only delivers high quality solutions but also makes our clients lives easier.As such we are very keen, wherever possible, to ensure that we get the right character fits for our team as well as technical excellence.



Our team and our company. Anyone looking to join us will be interviewed by a senior team member, but will also meet the CEO, CTO and COO before any decisions are made. This ensures the culture and goals of the company remain consistent to the founders' vision.

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